portfolio
retail
Copy and voice development and strategy for new apparel and accessories brand. The brand toolkit is distributed to internal marketing teams nationwide to inform go-forward marketing creative.
Lead brand voice and copywriter on blog post introducing a new brand exclusive to JCPenney, detailing influencer background, full range of the collection and highlighting favorite recipes.
Voice and copy conception for new philanthropic partner campaign executed across digital channels and in-store print media.
Three-panel printed direct mail showcasing the annual Fall Fashion Event, and highlighting exclusive JCPenney cardmember promotions.
Highlighting the philanthropic brand, Hope & Wonder, Black History Month collection and introducing the coalition of designers behind the collection.
Sales brochure for in-house leasing team showcasing opportunities and market insights for top-level retail and amenities.
Monthly newsletter highlighting shopping center events, marketing opportunities, news and promotions. Newsletters were distributed via print and email to 275+ retail partners and office tenants.